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Movopack, a Milan-based startup specializing in circular, reusable e-commerce packaging, has raised £2 million in seed funding to launch its innovative solutions in the UK. Backed by 360 Capital, Greiner Innoventures, and Techstars, the funding will help Movopack tackle the growing packaging waste crisis while offering cost-effective and eco-friendly alternatives for online retailers.
With the EU set to mandate reusable packaging for e-commerce—aiming for 10% by 2030 and 50% by 2040—Movopack is stepping up to meet both legislative requirements and rising consumer demand for sustainable practices. As UK retailers increasingly prioritize environmental goals, Movopack’s durable, reusable packaging provides a tangible way to align business objectives with customer expectations.
Movopack’s circular packaging system simplifies the return process using the Royal Mail network. Shoppers can send back used packaging via any 115,000 post boxes across the UK, creating a seamless experience that fosters widespread adoption.
The packaging, crafted from recycled PET bottles and polypropylene, can be reused up to 20 times, significantly reducing the environmental impact compared to single-use options. According to a Life Cycle Assessment by Life Cycle Engineering, Movopack’s solution cuts CO₂ emissions by 84%, energy consumption by 80%, and water consumption by 76% over its lifecycle.
CEO and co-founder Tomaso Torriani highlighted the growing demand for sustainable practices:
“This funding round demonstrates the growing enthusiasm for Movopack’s potential to transform the e-commerce industry with sustainable, circular packaging solutions. We’re particularly excited about this investment as it enables us to launch in the UK at a time when the demand for sustainable solutions has never been stronger. Consumers and brands alike are seeking impactful ways to contribute to a world where societies and economies can grow and thrive without compromising the environment—and we are here to meet that need. At Movopack, we’re working on making sustainability not just an option but a standard in e-commerce.”
Movopack distinguishes itself by offering a combination of affordability, scalability, and digital integration, areas often neglected in sustainable packaging solutions. With its UK launch, the company is poised to become a key player in the growing market for reusable e-commerce packaging.
Lucrezia Lucotti, Partner at 360 Capital, shared her excitement for Movopack’s potential:
“To date, sustainable packaging for e-commerce has garnered growing attention; however, it continues to be marked by fragmentation and, notably, a lack of digital integration. We are backing the movement to make e-commerce more sustainable through our investment in Movopack’s returnable e-commerce packaging. As they launch in the UK, we believe Movopack is perfectly positioned to lead the charge in transforming how brands implement sustainable practices, and we are glad to support their mission.”
Lukas Seemann, Senior Investment Manager at Greiner Innoventures, explained:
“Our investment in Movopack reflects our commitment to driving innovation within the packaging industry, particularly in offering sustainable approaches. By supporting Movopack, we are investing in a promising startup dedicated to reusable packaging solutions, which aligns with our strategic focus on circular economy initiatives.”
Founded by high school friends Tomaso Torriani (CEO), Alberto Cisco (CCO), and Andrea Cipollone (COO), Movopack envisions a future where sustainability is the standard in e-commerce. The company’s UK launch, supported by its Royal Mail partnership, positions it as a leader in helping retailers meet regulatory targets while achieving meaningful environmental impact.
Movopack isn’t just addressing packaging waste—it’s reshaping how businesses and consumers think about sustainability in e-commerce. By offering innovative solutions that balance practicality and environmental responsibility, the company is setting a new standard for the industry.
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