If you spend any time around founders, you quickly learn that the same question sits behind most conversations: What actually makes a high net worth (HNW) investor decide to back a company? We're not talking about the polite answers you hear at conferences. We mean the real, unfiltered judgment that happens in the room when an investor is deciding whether they can truly trust you with their capital, their time, and their reputation. For the inaugural episode of the Sustainabl

Carbon Cell, a London-based materials startup, raised a £1.2M pre-seed round to scale its novel, plastic-free foam made from biochar and natural polymers. The round was led by Green Angel Ventures and Counteract, with participation from HERmesa, RCA Design and Innovation S/EIS Fund, and One Planet Capital.