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HabiTerre CEO Nick Reinke
HabiTerre, Inc., a pioneering science and technology company specializing in scalable environmental quantification for sustainable agriculture, has raised $10 million in its Series A investment round.
The agricultural sector is one of the leading contributors to global greenhouse gas (GHG) emissions, but measuring these emissions accurately across the entire food and agriculture supply chain remains a significant challenge. Many companies rely on low-resolution data to set their climate targets, resulting in inconsistencies and inaccuracies. For agriculture stakeholders to meaningfully reduce their environmental impact while controlling costs, they need reliable, scalable, and precise data to measure and track progress. Without clear and consistent methods for quantifying GHG emissions, collaboration between businesses, farmers, and commodity suppliers remains hindered, making it difficult to meet environmental goals.
HabiTerre's innovative approach addresses this gap with its sophisticated environmental systems models, which provide a comprehensive representation of agricultural production systems. These models, designed to quantify GHG emissions and soil carbon outcomes resulting from improved farming practices, are a game-changer in the industry. By accounting for every process—both above and below ground—HabiTerre's technology can evaluate how various farming techniques influence crop productivity and the environment.
This fresh investment will allow HabiTerre to expand its innovative platform, reaching more customers throughout the agricultural value chain. The company recently achieved a key milestone with third-party validation of their models by the Climate Action Reserve, providing their clients with confidence in reporting GHG reductions and removals.
“This investment validates and enables the potential for our technology to support the development of efficient market mechanisms that reward farmers for production efficiency and improved environmental outcomes. We are thrilled to be scaling and accelerating our efforts to solve market-wide challenges with farmer data efficiency and scientifically rigorous environmental impact quantification for cropland agriculture,” said Nick Reinke, CEO of HabiTerre.
“This is an exciting new launching point for HabiTerre”, said Dr. Kaiyu Guan, founder of HabiTerre. “We have the ambition to become a global standard to quantify agricultural decarbonization and sustainability metrics. We are building upon an already strong history, but there is much more work yet to be done, and HabiTerre is excited to dig in and be the industry leader.”
About HabiTerre:
HabiTerre is on a mission to create a more sustainable and habitable world by advancing agriculture and land stewardship through a systems-based approach. Reducing negative environmental impacts—such as GHG emissions, soil and nutrient loss, and water inefficiencies—helps farmers and the broader agricultural value chain boost profitability and resilience.
The technology that powers HabiTerre’s solutions originated from the University of Illinois Urbana-Champaign, where it was designed to accurately and cost-effectively measure agricultural productivity and environmental impacts. Utilizing cutting-edge technologies like remote sensing, process models, and artificial intelligence, HabiTerre evaluates everything from past and present cropland performance to the future impacts of crop rotation, management practices, yields, water use, nutrient dynamics, GHG emissions, and carbon sequestration.
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