Germany’s trawa raises €24 Million to help European businesses cut energy costs

Image credits: trawa

Berlin-based trawa, an innovative electricity provider powered by AI-driven software, has just closed a €24 million Series A funding round led by Headline, a San Francisco-based venture capital firm with a presence in seven cities worldwide. Headline’s diverse early-stage funds operate across the US, Europe, Asia, and Brazil, investing locally to foster growth.

Headline’s San Francisco Growth Fund focuses on global investments from Series B onward, partnering closely with its early-stage teams. The firm’s portfolio boasts notable names such as Sonos, The RealReal, Creditas, Sorare, Pismo, AppFolio, goPuff, Acorns, Farfetch, Segment, Bumble, and Yeahka.

Alongside Headline, other investors joining this round include Norrsken VC, an impact fund led by Klarna co-founder Niklas Adalberth, as well as returning backers Balderton Capital, Speedinvest, and AENU. Additionally, Berlin-based Magnetic and London’s Tiny VC have come on board as shareholders.

With this fresh capital, trawa plans to turbocharge its expansion and bolster brand development, keeping a sharp focus on delivering affordable, flexible, and, above all, sustainable energy solutions for industrial and commercial clients. The funds will also drive the growth of Trawa’s integrated B2B platform that streamlines energy supply, management, and flexibility control.

Christian Miele, General Partner at Headline, says, “Europe’s re-industrialisation will be driven not just by more innovative manufacturing, but by innovation in infrastructure. Energy is at the core of that. trawa is building the backbone of this new industrial era by giving companies the tools to take control of their electricity consumption. In an increasingly volatile world, where energy prices are a decisive factor for competitiveness, trawa empowers European businesses to remain competitive, sustainable, and resilient. This isn’t just good for the industry; it’s valuable for Europe’s economic sovereignty.”

David Budde, co-founder and CEO of Trawa, says, “For many European SMEs, high energy costs are no longer a temporary issue but a serious competitive disadvantage. At Trawa, we combine access to affordable, sustainable electricity with intuitive energy management and intelligent consumption control, including battery integration. This new funding enables us to develop our solutions further and help companies significantly cut their electricity expenses. In doing so, we’re creating a more cost-effective and digital customer experience than traditional energy providers.”

Founded in 2022 by Budde, Max Lüddemann, and Robert Quick, trawa simplifies and professionalises energy procurement for mid-sized businesses. Their AI-powered software analyses consumption profiles, identifies savings potential, and creates optimised energy portfolios—helping companies reduce their annual electricity costs by up to 30%, all without relying on government subsidies.

By blending direct power purchase agreements (PPAs) with solar and wind farms alongside market products, Trawa tailors electricity access specifically for decision-makers in companies with annual electricity bills exceeding €100,000—the result: more transparent oversight, smarter cost management, and accelerated renewable energy adoption.

Already, trawa serves over 100 commercial customers in Germany, spanning more than 3,000 locations. These include the Martim hotel chain, rail operator Flixtrain, textile manufacturer SETEX, electronics retailer Conrad, and a host of other industry leaders often described as “hidden champions.”