In a groundbreaking move to accelerate the adoption of clean energy technologies in homes across the UK, Octopus Energy has unveiled the country's inaugural heat pump and solar referral scheme.
Under this innovative program, individuals who install heat pumps or solar systems through Octopus Energy can now refer their acquaintances and family members to embrace these sustainable solutions. As a token of appreciation for their referral, both the referrer and the referee will receive £100 from Octopus Energy.
The company clarified that customers currently subscribed to Octopus Energy will see the reward credited to their account, while others will receive an e-voucher of equivalent value.
This initiative builds upon Octopus Energy's preexisting referral reward system, which has already disbursed nearly £100 million in customer referral bonuses over the past eight years.
Rebecca Dibb-Simkin, chief product officer at Octopus Energy, said the firm's approach to driving heat pump uptake has always been to "put money back into people's pockets."
"We'll happily give away another £100m in referrals as savvy customers take advantage of our heat pump offer – and help speed up the clean heating revolution along the way," she added.
"Nothing makes us happier than satisfied customers, and we're incredibly proud that so many have referred us to their friends and family over the years."
Octopus Energy's dedication to customer satisfaction is evident in the high number of referrals from satisfied customers, which fills the company with immense pride.
The UK government has set an ambitious target of achieving 600,000 heat pump installations annually by 2028. However, there are growing concerns about the feasibility of meeting this objective.
Despite a 75% increase in applications for the government's Boiler Upgrade Scheme grant in February compared to the previous year, a recent report by the National Audit Office highlighted its underperformance, indicating that the UK is falling significantly short of its targets.
Furthermore, the government's decision to postpone the Clean Heat Market Mechanism launch, its flagship heat pump manufacturing scheme, by a year suggests that new production targets will not take effect until April 2025.