M&S Launches Resale Service with eBay

 

Marks & Spencer has announced the launch of its first dedicated resale service via the official M&S x eBay store, allowing customers to trade in pre-loved clothes, shoes and accessories in exchange for vouchers.

The initiative, powered by resale partner Reskinned, is the latest step in the retailer’s Another Life  programme, part of its broader Plan A sustainability strategy.

The partnership with Reskinned is a striking example of how startups are driving the fashion industry’s shift towards circularity and sustainability. By rethinking how clothes are repaired, resold and recycled, innovators like Reskinned are helping legacy brands reduce waste and extend the life of garments.

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Customers can register items online or via QR codes in-store, send them using a free courier service, and receive a £5 voucher if their parcel includes at least one M&S-labelled garment. Wearable items are cleaned, repaired and resold through eBay, while damaged goods are recycled or repurposed.

Monique Leewenburgh, director of sourcing and technology in fashion, home and beauty at M&S, said: “We’re delighted to be partnering with the pre-loved experts at eBay and Reskinned to launch a dedicated resale platform. This not only offers more ways for customers to give items Another Life, but also an opportunity for customers to purchase items they might have missed from previous seasons – which are pre-loved.”

A growing market for second-hand fashion

The move comes as the global resale market continues to expand rapidly. The Ellen McArthur Foundation estimates that over $500bn is lost each year due to underutilised clothing and lack of recycling, with as much as 30–40% of clothing produced globally never sold. Much of that ends up in landfill or incinerated.

Resale, once a niche sector, is now expected to reach $350bn globally by 2028, growing three times faster than the wider apparel market. Platforms such as Vinted, Depop and Vestiaire Collective have helped shift resale into the mainstream, attracting millions of Gen Z and millennial users who see second-hand shopping as both stylish and sustainable. According to ThredUp's 2024 resale report, 88% of Gen Z shoppers want brands to help them reduce their environmental footprint and they are 2.5 times more likely to buy second-hand compared to older generations.

Partnering with resale leaders

M&S is one of the most searched-for brands on eBay, which has long positioned itself as a hub for sustainable “recommerce.” Kirsty Keoghan, eBay’s general manager of European Fashion, said, “M&S is a beloved British institution, known for its enduring quality and style, and a staple in wardrobes across the UK. Welcoming M&S to the eBay marketplace represents an exciting milestone in our mission to make circular fashion more accessible, appealing, and scalable.”

Reskinned, which already partners with more than 30 brands, operates a triage system that keeps clothes in circulation as long as possible. Wearable items are refurbished and resold, while damaged goods are recycled into products such as insulation or upholstery filling.

Completing the “four R’s”

M&S has long been a player in fashion sustainability, launching its in-store clothes recycling scheme in 2008. The new service now completes what the retailer calls the “four R’s” of circularity: rewear, repair, recycle and resale. As with its existing scheme, M&S has committed to donate 15% of profits from resale to Oxfam, its long-standing charity partner.

While campaigners argue that resale alone cannot offset the environmental impact of overproduction, M&S’s entry into the sector signals that second-hand fashion is no longer niche but part of the high street mainstream. For customers, it means that pre-loved trench coats, handbags and shoes from the retailer may soon be just a click away on eBay.