Beko Sees Revenue Surge as Shoppers Embrace Low-Carbon Appliances

Beko, the global home appliance brand, has unveiled a sweeping set of climate goals as it celebrates its 70th anniversary. The company has committed to achieving net-zero emissions by 2050 and aims to power all its manufacturing facilities with 100% renewable electricity by 2030.

These pledges were outlined in the company’s newly released 2024 Integrated Report, which showcases a comprehensive view of Beko’s evolving sustainability strategy. Among the highlights, the report reveals that more than 114,000 products were refurbished in the past year alone, a key part of the brand’s commitment to advancing the circular economy and extending product lifespans.

Nearly two-thirds of Beko’s total turnover now comes from energy-efficient appliances. Additionally, over 70% of the company’s revenue is tied to products that contribute to a lower carbon footprint. This highlights a broader trend in the industry, as manufacturers are beginning to align their business models with long-term environmental sustainability.

One of the most striking data points in the report is the rapid growth of Beko’s investment in renewable energy. The company has scaled its installed capacity to just over 90 megawatts peak, marking a dramatic increase from just a few years ago. That is nearly thirty times what it had built out four years earlier.

However, Beko’s climate strategy goes far beyond simply greening its factories. The company has placed a strong focus on Scope 3 emissions, which account for an overwhelming ninety-nine per cent of its total carbon footprint. Most of these emissions occur during the use phase of their appliances, which refers to the energy customers consume while operating them. Beko’s ongoing push to improve product efficiency directly addresses this challenge, enabling households to reduce emissions without compromising performance.

The company’s global refurbishment network also plays a crucial role in this strategy. By giving new life to returned or used appliances, Beko reduces waste and minimises the environmental impact of manufacturing entirely new units. It is an approach that blends operational pragmatism with environmental responsibility.

Sustainability targets have also been tied to executive compensation, a move that reinforces the seriousness of the company’s climate ambitions. Top executives are now evaluated, in part, on their ability to reduce emissions across all three scopes and to integrate sustainability throughout the supply chain. CEO Hakan Bulgurlu has publicly stated that achieving a net-zero future will require unwavering focus and action, not just symbolic gestures. Green electricity is just the beginning, he argued, pointing to parallel efforts in water conservation, waste reduction, and the design of next-generation appliances that consume fewer resources.

Recognition of Beko’s efforts has been consistent. The company has earned the highest score in its industry category in the S&P Global Corporate Sustainability Assessment for six years running. It was also ranked seventeenth among the world’s most sustainable companies in the latest TIME Magazine and Statista rankings, taking the top spot in its industry.

The report aligns with leading global frameworks. These include the International Integrated Reporting Framework, the Global Reporting Initiative, and the Corporate Sustainability Reporting Directive. It also involves a double materiality assessment, which considers not only how environmental and social issues impact Beko’s business performance, but also how the company’s operations affect the broader world around it.

In what Beko describes as a call to action, the report ends with an appeal for all stakeholders to come together in protecting the planet’s future. Sustainability, according to Beko, is no longer a side initiative. It is the core of the business.