HelloFresh Cuts 200 Tonnes of CO₂ Using Rivian’s Electric Vans

Image Credit: Rivian Automotive

In a significant stride toward sustainable logistics, Rivian Automotive, Inc., the electric vehicle pioneer, and HelloFresh, the global meal kit delivery giant, have achieved a notable environmental milestone: their partnership has eliminated over 200 tons of carbon emissions.

The achievement is driven by HelloFresh’s integration of Rivian’s all-electric Commercial Vans into its last-mile delivery operations. This makes HelloFresh Rivian’s first major fleet customer since van sales were opened to the broader market earlier this year.

So far, HelloFresh has added 70 Rivian vans—sporting the branding of its ready-to-eat brand, Factor—to its delivery fleet. That’s not just a number; it’s a signal. Nearly 25% of HelloFresh’s entire U.S. delivery fleet is now electric, a tangible step toward decarbonizing one of the most emissions-heavy parts of the supply chain.

“Fresh prepared food is one of the fastest growing grocery segments, and Factor leads the market with healthy, convenient, high-quality, ready-to-eat meals,” said Nunzio Di Savino, vice president of U.S. Logistics for HelloFresh. “We’re taking this opportunity to showcase Factor’s dedication to sustainability through impactful branding, including our delivery fleet.”

And the numbers speak volumes:

• Over 250,000 miles driven by Rivian vans

• 20,000 gallons of gasoline saved

• More than 200 tons of CO₂ emissions cut—the equivalent of what 300 acres of forest in the U.S. would sequester in a year

This isn’t just about clean energy vehicles but smarter, more localized logistics. HelloFresh has built a network of transit hubs strategically located near 14 major U.S. metro areas, enabling shorter delivery routes. The outcome?

• Reduced packaging waste (6–10% lighter boxes, thanks to fewer ice packs and insulation materials)

• Less food waste, courtesy of faster transit times

• A sharp drop in emissions, especially in traffic-heavy urban zones where gas-powered vehicles suffer inefficiency

According to Ben Kubik, Senior Program Manager for Last-Mile Logistics at HelloFresh, Rivian’s longer-range vans were a game changer. The added range has opened up delivery routes previously off-limits to older EVs.

“The Rivian Commercial Van is purpose-built for last-mile delivery,” Kubik said. “We can avoid things like turning the vehicle on and off 100+ times a day or idling in traffic and wasting gasoline.”

Behind the scenes, HelloFresh has laid the groundwork for this transition for over a year, installing more than 100 charging stations across its national delivery network. The infrastructure is designed to scale as the EV fleet grows.

“There’s a lot of planning, budgeting, approvals, and construction to build the infrastructure necessary to incorporate EVs in a fleet,” he said.

“Having our own charging infrastructure means we can charge our fleet in the most efficient way possible: overnight at our warehouse when the vans are not in use.”

“By adding more electric vehicles to its fleet, it has not only helped reduce their carbon output but has improved air quality in cities across the U.S. We’re looking forward to working with Ryder to help HelloFresh achieve their climate goals,” Tom Solomon, vice president of B2B Growth & Business Development, said.

Rivian’s Commercial Vans come equipped with an array of tech-forward safety and performance features, including automatic emergency braking, 360-degree visibility, collision warnings, and fleet management software that helps reduce long-term operational costs.

To bolster its growing EV operation, HelloFresh partnered with Ryder through the RyderElectric+ program, which supports EV leasing, maintenance, and advisory services tailored to large fleets.