AI supply chain start-up Treefera plans expansion after $30 Million funding boost

Amid rising environmental uncertainties and tightening regulations, the “first mile”, where raw commodities and ingredients enter the supply chain, has emerged as a pivotal vulnerability for global logistics. Surprisingly, this initial stage accounts for over 60% of supply chain risks and costs, yet remains one of the most opaque and least understood segments.

Enter Treefera, a London-based AI-powered platform revolutionising supply chain transparency by shedding light on this elusive first mile. Fresh off a successful $30 million Series B funding round, led by Notion Capital and supported by Albion VC, Triple Point, Twin Path Ventures, and newcomer Endeit Capital, Treefera is accelerating its global ambitions and product innovation.

The timing couldn’t be more urgent. Supply chain disruptions have surged to historic highs, with organisations grappling with an average of nearly 15 incidents annually and a staggering 61% jump in force majeure claims, industry data reveals.

Following a $12 million Series A round just last year, this new infusion of capital reflects strong investor belief in Treefera’s mission: delivering real-time, granular visibility into complex, sprawling supply chains. The company aims to expand its presence across North America, the Asia-Pacific region, and Europe while enhancing its AI-driven capabilities to meet the growing demand for sustainable sourcing and automated compliance.

With this backing, Treefera plans to enhance its technology stack by rolling out real-time commodity tracking, sophisticated geospatial analytics, and automated reporting for compliance across the agriculture, finance, automotive, and pharmaceutical sectors alike.

Regulatory winds are shifting, too. Treefera’s platform arrives just as the EU’s Deforestation Regulation (EUDR) and the Corporate Sustainability Due Diligence Directive set new transparency mandates for global supply chains, effective December 2025. The platform equips enterprises with the tools to monitor, verify, and respond to sustainability challenges at the very source of their materials.

Founded in 2022 by Jonathan Horn and Caroline Grey, a husband-and-wife duo, Treefera emerged from their shared frustration with the lack of transparency at the roots of supply chains. Their goal is to transform fragmented, inaccessible environmental and commodity data into actionable intelligence for businesses.

Jonathan, a former managing director at J.P. Morgan and Citi, holds a PhD in Fluid Dynamics and brings a strong foundation in risk analysis, AI, and data science. Caroline, ex-Chief Customer Officer at UiPath, offers extensive expertise in scaling enterprise software and driving customer success. Together, their complementary skillsets fuel Treefera’s bold ambition: to create a global “data fabric” that sees, understands, and improves nature-based sourcing worldwide.

Using satellite imagery, drones, and adaptive AI, Treefera’s platform eradicates the first mile’s traditional blind spots, delivering real-time insights into sourcing, risks, and compliance, down to individual plots of land.

To date, Treefera has mapped over one trillion trees globally, building the most extensive environmental dataset of its kind. This enables exact monitoring and verification for carbon credits and sustainable sourcing efforts.

Already trusted across industries such as agriculture, energy, pharma, and insurance, Treefera empowers clients to accelerate project validation, track carbon footprints, and prepare for increasingly stringent ESG regulations.

Treefera’s client roster boasts heavyweights, including Amazon Rainforest Conservation, Royal Family Farms, Kita, Anew, ACCIONA, and Maple Credits. These partners leverage Treefera to strengthen supply chain integrity, monitor regenerative practices, and meet nature-based carbon compliance standards.

Seamless integration via APIs makes Treefera a vital infrastructure component within complex enterprise analytics ecosystems, meeting sophisticated compliance needs head-on.

Treefera’s secret sauce lies in its innovative AI architecture, built on decentralised networks and opportunistic computing, that delivers rapid, cost-effective insights with a reduced environmental footprint.

Looking ahead

Poised to become the definitive intelligence layer for nature-based first-mile supply chains, Treefera is on track to address escalating climate risks and regulatory demands with unmatched AI-driven clarity.

With ambitious expansion plans spanning North America, Europe, and the APAC region, alongside a growing suite of predictive analytics, Treefera is evolving beyond visibility into a strategic resilience engine. Its efficient, decentralised AI infrastructure further positions it at the forefront of sustainable computing innovation.

“Our world runs on nature-based commodities, yet information on the physical source of these assets remains largely invisible to the systems that depend on them,” said Jonathan Horn, Founder and CEO of Treefera.

“Data informs the flow of capital, and at Treefera, we equip enterprises with the clarity to strengthen supply chain resilience, secure future revenue, and scale the upside of regenerative practices. With defensible real-time insights on commodities, ingredients and carbon from the first mile, businesses can not only have clearer sightlines into sourcing but mitigate risk and ensure compliance. This backing led by Notion Capital enables us to accelerate our mission globally for the benefit of business and the planet.” 

“Treefera’s team has built a category-defining platform at the intersection of AI, data, and supply chain transparency,” said Patrick Norris, General Partner at Notion Capital. “In less than a year, Treefera has established itself as the trusted partner for enterprises navigating supply chain risks and carbon obligations. We are thrilled to be leading this round and support their vision to make resilient, decarbonised supply chains the global standard, underpinned by an approach that champions efficiency without compromise.”  

“What makes Treefera exceptional is their ability to translate massive supply chain datasets into actionable climate insights. Their unique methodology aligns strongly with our investment focus on climate tech, and we’re proud to partner with them in their mission to provide enterprises with AI-powered supply chain transparency and decarbonisation solutions,” said Sara Resvik, Partner at Endeit Capital.